study programme

Master degree courses

Master degree courses
International Marketing

University degree: Master of Arts (M.A.)

With the Master of Arts degree in International Marketing, which is taught in English, FOM offers BA graduates from various universities in China the chance to deepen their knowledge and specialise in a subject. The first semester is taught by the partner university in China and prepares students for their one-year stay in Germany at the study centre in Essen.

Students look at the relationship between new developments in integrated marketing and sales management, the concept of eCRM and methods of market and competition research and international sales management and applied sales management. This combination ultimately qualifies students to work in the marketing and sales departments of internationally active companies. This is a full-time course. This study model is geared towards the special needs of Chinese students, allowing them to complete their studies in the time that is customary in China.

Graduates have a thorough understanding of the complete sales concept from idea development and communicative strategy planning to market maturity with subsequent product maintenance and product-related services. They also acquire key competencies such as negotiating and presentation skills. The course is taught in English and therefore qualifies graduates to work for internationally active companies.

You will complete your master studies in International Marketing with the academic degree of Master of Arts (M.A.).

Where do you want to study?

Details about study programme

University degree: Master of Arts (M.A.)
Semester start: September every year
Scope of performance: 120 ECTS credits

Prerequisites for admission

  • Bachelor degree
  • Proof of English proficiency: TOEFL: >79 points (IBT) or 213 points (CBT) or 550 points (PBT); IELTS: 6.0 or CET 6
  • Proof of German proficiency: A1
  • Students must pass FOM's aptitude test (knowledge of the subject is tested)

Lecture times

Full-time
Start im Wintersemester
Essen
Weekdays 8:30 am-5:00 pm
Essen
Subject to changes: Lecture times depend on when you start your studies (winter semester/summer semester) and they will remain the same throughout your study programme.
Semester breaks: August and mid- to end of February.
Study content / plan

Tuition fees

total cost: The tuition fee is based on the enrolment fee and FOM's regular tuition fees, plus the fees of the cooperation university. For more information, please contact our Student Advisory Service.

Contact person

Lin Liu
Lin Liu
 M.A.
Director German-Sino School of Business & Technology
+49 201 81004-418
Axel Müller
Prof. Dr.
Axel Müller
Director of Studies BBA Essen
+49 201 81004 327