Department

Master degrees

Master of Arts (M.A.)
International Marketing

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Study Content / Plan

1st semester

  • Decision-oriented Management
  • Business German & Tutoring
  • Integrated Marketing and Sales Management
  • Supply Policy

2nd semester

  • Intercultural Training & Tutoring/Excursions
  • Scientific Methodology
  • International Market Research
  • Marketing Planning & Controlling
  • Electronic Business

3rd semester

  • Business English
  • IT Management
  • Key Competencies

- Corporate Governance & Corporate Social Responsibility
- Negotiation and Moderation Training

  • International Marketing Management
  • Project: International Marketing Strategy

4th semester

  • Thesis and thesis defence (plus exposé and Thesis Day)
University degree:
Master of Arts (M.A.)
Study degree:
International Marketing
Subject to change without notice.