study programme

Master degree courses

Master of Arts (M.A.)
International Marketing

With the Master of Arts degree in International Marketing, which is taught in English, FOM offers BA graduates from various universities in China the chance to deepen their knowledge and specialise in a subject. The first semester is taught by the partner university in China and prepares students for their one-year stay in Germany at the study centre in Essen.

Students look at the relationship between new developments in integrated marketing and sales management, the concept of eCRM and methods of market and competition research and international sales management and applied sales management. This combination ultimately qualifies students to work in the marketing and sales departments of internationally active companies. This is a full-time course. This study model is geared towards the special needs of Chinese students, allowing them to complete their studies in the time that is customary in China.

Graduates have a thorough understanding of the complete sales concept from idea development and communicative strategy planning to market maturity with subsequent product maintenance and product-related services. They also acquire key competencies such as negotiating and presentation skills. The course is taught in English and therefore qualifies graduates to work for internationally active companies.

You will complete your master studies in International Marketing with the academic degree of Master of Arts (M.A.).

At a glance

University degree: Master of Arts (M.A.)
Form of studies: Full-time
Semester start: September every year
Credit points: 120 ECTS credits
Accreditation: FIBAA

Where do you want to study?

Semester start: September every year

Prerequisites for admission

  • Bachelor degree
  • Proof of English proficiency: TOEFL: >79 points (IBT) or 213 points (CBT) or 550 points (PBT); IELTS: 6.0 or CET 6
  • Proof of German proficiency: A1
  • Students must pass FOM's aptitude test (knowledge of the subject is tested)

Time models & Lecture times

Start im Wintersemester
Weekdays 8:30 am-5:00 pm
Subject to changes: Lecture Times will remain the same throughout your study programme.
Semester breaks: August and mid- to end of February.
Study content / plan

Tuition fees

total cost The tuition fee is based on the enrolment fee and FOM regular tuition fees, plus the fees of the cooperation university. For more information, please contact our Student Advisory Service.


Of 451 universities in Germany, three state universities and FOM, as the first private university, were accredited by FIBAA by the beginning of 2012. This seal of approval from one of the world's most important higher education assessment agencies proves that FOM's quality management satisfies the highest international standards. NRW Education Minister Svenja Schulze: "I congratulate FOM most sincerely on this achievement. This means FOM is one of the best private universities of applied science in the country." This study course is also accredited.

» Find out more about the accreditation of the courses of studies here.

Contact person

Lin Liu
Lin Liu
Director German-Sino School of Business & Technology
+49 201 81004-418
Axel Müller
Prof. Dr.
Axel Müller
Director of Studies BBA Essen