Master in International Marketing (taught in German)
study programme
Master degree courses
Master of Arts (M.A.) International Marketing
Chinese FOM students take the Master of Arts degree with a specialisation in International Marketing to build on their basic Bachelor degree. The Marketing & Sales focuses that were elected in the Bachelor course are studied in greater depth in an international context. Students look at the relationship between new developments in integrated marketing and sales management, the concept of eCRM and methods of market and competition research and international sales management and applied sales management. This combination ultimately qualifies graduates to work in the marketing and sales departments of internationally active companies.
This is a full-time course which takes just 15 months, including time to complete the Master's thesis. This study model is geared towards the special needs of Chinese students, allowing them to complete their studies in the time that is customary in China.
Graduates have a thorough understanding of the complete sales concept from idea development and communicative strategy planning to market maturity with subsequent product maintenance and product-related services. They also acquire key competencies such as negotiating and presentation skills. The course is taught in German and thus qualifies graduates to work in German and Chinese companies.
You will complete your master studies in International Marketing with the academic degree of Master of Arts (M.A.).
At a glance
University degree:Master of Arts (M.A.)
Form of studies:Full-time
Semester start:September every year
Credit points:120 ECTS credits
Accreditation:FIBAA
Where do you want to study?
Semester start:September every year
Prerequisites for admission
Bachelor degree
Proof of B2 language skills and APS certificate required. Applicants with an FOM Bachelor degree or a BA degree from a German university are not required to provide proof of language proficiency.
Applicants must pass FOM's aptitude test which assesses language skills and knowledge of the subject.
Time models & Lecture times
Je nach Studienort und Studienbeginn (Winter- oder Sommersemester) stehen Ihnen unterschiedliche Zeitmodelle zur Auswahl. Bitte wählen Sie Ihr gewünschtes Hochschulzentrum aus, um die möglichen Vorlesungszeiten angezeigt zu bekommen.
Semester breaks: August and mid- to end of February.
registration fee:
1.580 euro one-off enrolment fee
tuition fee:
9.480 euro Tuition fee, payable in 3 monthly instalments of 3.160 euro
examination fee:
350 euro one-off examination fee at the end of the course
total cost:
11.410 euro Total costs includes enrolment fee, tuition fee and examination fee
Accreditation
The FOM University of Applied Sciences is accredited by the German Council for Science and Humanities for its special service to education and research and was the first private university to receive system-accreditation by the FIBAA in 2012. This seal of approval proves that the quality management of the FOM University meets the high standards of the Accreditation Council, the most important body for the quality of studies and education at German universities. Thus, all courses of study offered by the FOM are accredited.
Zum Wintersemester 2023/24 wird die FOM Hochschule ihre Studiengebühren erhöhen. Laufende Studienverträge sowie Anmeldungen zum Sommersemester 2023 sind hiervon nicht betroffen und behalten ihre Gültigkeit bis zum Studienabschluss.
Mehr Flexibilität durch einzelne virtuelle Module
Um die individuelle Flexibilität für die berufstätigen Master-Studierenden zu erhöhen, wird ab dem Sommersemester 2023 jeweils eins der drei bis vier Lehr-Module eines Semester in virtueller Präsenz stattfinden. Die virtualisierten Master-Module sind aufgrund ihrer fachlich-didaktischen Eignung speziell ausgewählt worden und werden typischerweise aus den hochmodernen Studios der FOM Hochschule gesendet. Konkret bedeutet dies für Master-Studierende, dass sie – je nach ausgewähltem Zeitmodell – bis zu zehn mal pro Semester weniger ins Studienzentrum kommen müssen und dadurch mehr Zeit für das Studium haben. Die Präsenz und der Austausch vor Ort bleiben aber weiterhin zentrale Merkmale des FOM Konzepts, aber fokussiert an einem bzw. max. zwei Tagen pro Woche.
