study programme

Master degree courses

Master of Arts (M.A.)
International Marketing

Chinese FOM students take the Master of Arts degree with a specialisation in International Marketing to build on their basic Bachelor degree. The Marketing & Sales focuses that were elected in the Bachelor course are studied in greater depth in an international context. Students look at the relationship between new developments in integrated marketing and sales management, the concept of eCRM and methods of market and competition research and international sales management and applied sales management. This combination ultimately qualifies graduates to work in the marketing and sales departments of internationally active companies.

This is a full-time course which takes just 15 months, including time to complete the Master's thesis. This study model is geared towards the special needs of Chinese students, allowing them to complete their studies in the time that is customary in China.

Graduates have a thorough understanding of the complete sales concept from idea development and communicative strategy planning to market maturity with subsequent product maintenance and product-related services. They also acquire key competencies such as negotiating and presentation skills. The course is taught in German and thus qualifies graduates to work in German and Chinese companies.

You will complete your master studies in International Marketing with the academic degree of Master of Arts (M.A.).

At a glance

University degree: Master of Arts (M.A.)
Form of studies: Full-time
Semester start: September every year
Credit points: 120 ECTS credits
Tuition fees: 9.480 euro, Tuition fee, payable in 3 monthly instalments of 3.160 euro
Accreditation: FIBAA

Where do you want to study?

Semester start: September every year

Prerequisites for admission

  • Bachelor degree
  • Proof of B2 language skills and APS certificate required. Applicants with an FOM Bachelor degree or a BA degree from a German university are not required to provide proof of language proficiency.
  • Applicants must pass FOM's aptitude test which assesses language skills and knowledge of the subject.

Time models & Lecture times

Start im Wintersemester
Weekdays 8:30 am-5:00 pm
Subject to changes: Lecture Times will remain the same throughout your study programme.
Semester breaks: August and mid- to end of February.
Study content / plan

Tuition fees

registration fee: 1.580 euro one-off enrolment fee
tuition fee: 9.480 euro Tuition fee, payable in 3 monthly instalments of 3.160 euro
examination fee: 350 euro one-off examination fee at the end of the course
total cost: 11.410 euro Total costs includes enrolment fee, tuition fee and examination fee


The FOM University of Applied Sciences is accredited by the German Council for Science and Humanities for its special service to education and research and was the first private university to receive system-accreditation by the FIBAA in 2012. This seal of approval proves that the quality management of the FOM University meets the high standards of the Accreditation Council, the most important body for the quality of studies and education at German universities. Thus, all courses of study offered by the FOM are accredited.

» Find out more about the accreditation of the courses of studies here.

Contact person

Lin Liu
Lin Liu
Director German-Sino School of Business & Technology
+49 201 81004-418
Axel Müller
Prof. Dr.
Axel Müller
Director of Studies BBA Essen